As a growing nutrition bar company, you put time, money and effort into your business and investments, and want solid returns. Due diligence is done with every aspect of growth and budgeting, and margins are trimmed to be healthy enough to face the unexpected. The product is proven and tested, and you just want to reach a larger customer base and to expand market penetration, but infrastructure expansion and those levels of financial risk may not be in the budget to go at it alone.
These challenges face many growing nutrition bar brands. Working with an established and experienced co-packer can provide the help that’s needed to get your energy bars to market. When choosing the right co-packer to partner with, it’s important to consider the skills and capabilities that a co-packer may or may not have, and how working with an experienced co-packer could pay dividends.
The Top Benefits of Working With an Established Co-Packer
Experienced co-packers bring years of infrastructure and experience to your project, leaving you free to concentrate on growing your business. Working with an experienced co-packer can benefit your company in the following ways.
1. Already Developed Infrastructure
Growing facilities and infrastructure to expand development, packaging and distribution operations can be incredibly costly, and potentially create more financial obligations and overhead costs than a brand is prepared for. Experienced co-packers have already developed all the necessary solutions, saving you time and money. By having a co-packer as a partner, you utilize their tried and true systems and state-of-the-art equipment without the upfront cost associated with acquiring it.
2. Scalability and Growth
Higher than expected demand is a great thing, but when facilities and systems are not able to increase production, it can quickly turn into a headache and potentially a missed opportunity. An experienced nutrition bar co-packer is already prepared for large production increases. A partnership can utilize their staff, equipment, and facilities, and leverage existing infrastructure to magnify output, rather than the alternative expensive growing pains caused to meet the consumer demand.
3. Certifications and Licensing
Increased distribution and market penetration inevitably mean new certification and licensing requirements. These legal obligations can be long and difficult processes to navigate, and one simple oversight could wreak havoc on your company for years. Co-packers have certified facilities, qualified staff, and requisite licenses to help expand your potential market. An experienced co-packer has put the work in so that you don’t have to.
4. Knowledge and Experience
Co-packers are specialists in logistics and production. Your co-packer’s expertise is focused, and can offer numerous solutions and options as future expansion opportunities arise. A co-packer is producing your product and working hard with staff that are extremely specialized in exactly what you need them to do for your business.
5. Investment in a Partnership
When you work with a co-packer, businesses have partnered with them for their experience, infrastructure, and knowledge, and establishing a partnership with them can continue to benefit well into future growth.
Choosing an Experienced Co-packer
A co-packer should be a reliable partner with expertise and infrastructure already in place, and who’s ready to help your nutrition bar business grow. A partnership with an experienced co-packer provides your business with solutions for growth and market penetration that would be costly and lengthy processes to develop without them. Qualified experts in co-packing are ready to help with your business needs.